Sample materials for each stage of the research
process.
Frequently asked questions.
Case examples from real focus group projects.
An extensive bibliography. |
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THE POWER OF FOCUS GROUPS addresses…
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The history and
uses of focus groups
Critical research design issues |
Technical issues |
- Professional ethics
- Group "blueprints"
- Sample selection
- Recruitment screeners
- Moderator's guide
- Quantitative vs. Qualitative research
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- Recruitment procedures
- Facility selection and layout
- Audio and video taping sessions
- Groupware and other recent technologies
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| Moderation of focus groups
for |
Group dynamics techniques |
- Maximum data flow
- High productivity
- Creative idea generation
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- Basic and advanced skills
- Handling difficult participants
- Balancing dominators
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| Data analysis and report writing
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Producing executive summaries
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- For various client needs
- For maximum policy impact
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