The problem…
How to design and conduct professional focus groups that
generate reliable data with useful applications.
The solution…
A readable 130-page training manual with examples and
practical tips from experts.
This manual presents a practical approach to focus
group research that will help both neophyte and experienced
researchers plan solid studies, conduct effective interviews, generate reliable conclusions,
and report meaningful findings.
Rooted firmly in social science theory and research design, this manual has been developed from 29 years of focus group experience and 25 years of training others in this complex but elegant approach to social research.
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