The Power of Focus Groups - A Training Manual

Keepers of the Culture - The Power of Tradition in Women's Lives

Pathways to Manhood - Young Black Males Struggle for Identity

Cool Pose - The Dilemmas of Black Manhood in America


The Power of Focus Groups -
A Training Manual
by Janet Mancini Billson, Skywood Press ©2010

--note: All GDI training workshop participants receive this manual!



$75.00 Order Now

Excerpts

Get Adobe Acrobat Reader

Detailed Table of Contents

Reviews

For GDI's Focus Group Training Workshops Visit www.gdiworld.com
The problem…
How to design and conduct professional focus groups that generate reliable data with useful applications.

The solution…
A readable 130-page training manual with examples and practical tips from experts.

This manual presents a practical approach to focus group research that will help both neophyte and experienced researchers plan solid studies, conduct effective interviews,  generate reliable conclusions,

and report meaningful findings.

Rooted firmly in social science theory and research design, this manual has been developed from 29 years of focus group experience and 25 years of training others in this complex but elegant approach to social research.

 


THE POWER OF FOCUS GROUPS includes...
Sample materials for each stage of the research process.
Frequently asked questions.
Case examples from real focus group projects.
An extensive bibliography.
   
THE POWER OF FOCUS GROUPS addresses…
The history and uses of focus groups

Critical research design issues


Technical issues
  • Professional ethics
  • Group "blueprints"
  • Sample selection
  • Recruitment screeners
  • Moderator's guide
  • Quantitative vs. Qualitative research
  • Recruitment procedures
  • Facility selection and layout
  • Audio and video taping sessions
  • Groupware and other recent technologies
Moderation of focus groups for Group dynamics techniques
  • Maximum data flow
  • High productivity
  • Creative idea generation
  • Basic and advanced skills
  • Handling difficult participants
  • Balancing dominators
Data analysis and report writing Producing executive summaries
  • For various client needs
  • For maximum policy impact

Working with clients and colleagues to achieve clear expectations regarding purpose, process, outcomes, report formats, and dissemination.

$ 75.00 Order Now
Copyright 2003 Skywood Press. All Rights Reserved.
Janet Mancini Billson, PhD
jmbillson@earthlink.net